Rest assured I have yet to experience those stages of life. But I guess I am in fact, undergoing the process in a mental perspective. Questions like where to go from here...what am I doing...am I walking on a correct path...Get what I mean? And to tell you the truth, its certainly not easy to ignore the "herd" mentality and go against what most of your peers are doing or directions they are heading. You will feel inferior when they brag about their newly purchased luxurious gated and guarded castles, or that sparking new car, their marriage, newborn etc...its only natural to feel that way, i guess. Unless of course, you know EXACTLY what you are doing is indeed SUITABLE for you and you only, not betting an eyelid to other people's perceived IDEALS.
In the article entitled "Consensus decision making in human crowds" published in the current issue of Animal Behavior Journal, it sheds light on a behavior that is consistent among many species – that is, making decisions based upon the actions of others.
Scientists at the University of Leeds believe they may have found why humans flock like sheep and birds, subconsciously following a minority of individuals. Researchers discovered that it takes a minority of just five per cent to influence a crowd’s direction – and that the other 95 per cent follow without realizing it.
Professor Krause, with PhD student John Dyer, conducted a series of experiments where groups of people were asked to walk randomly around a large hall. Within the group, a select few received more detailed information about where to walk. Participants were not allowed to communicate with one another but had to stay within arms length of another person.
The findings show that in all cases, the ‘informed individuals’ were followed by others in the crowd, forming a self-organizing, snake-like structure.
“We’ve all been in situations where we get swept along by the crowd,” says Professor Krause. “But what’s interesting about this research is that our participants ended up making a consensus decision despite the fact that they weren’t allowed to talk or gesture to one another. In most cases the participants didn’t realize they were being led by others.”
Other experiments in the study used groups of different sizes, with different ratios of ‘informed individuals’. The research findings show that as the number of people in a crowd increases, the number of informed individuals decreases. In large crowds of 200 or more, five per cent of the group is enough to influence the direction in which it travels.
People say, sometimes free advice are in fact the most costly! And so, some practice the contrarian approach in shares, of course with much research done on their intended investment prior. SO how does this apply onto our own life?
Are we the 5% who influences the crowd's direction? OR are we the remaining 95% who follow the trend without even realizing it? The decisions we make everyday...from the kind of food we are consuming (think fast food)...to our spending behaviour (buying on credit card for that extra "classy touch")...to our future career path (to follow blindly what others are pursuing?)...to the latest fad (the luxurious iPhone anyone?)....
Which are you? :)
